UK's Emap Taps IPR as Korean Sales Rep
IPR Group, known as private KOTRA or exhibition WAL-MART in Korea, ties with the leading UK trade show organizer Emap to promote the latter's trade shows among Korean exhibitors and visitors.
As a Korean sales representative, IPR will form a Korean pavilion at the exhibition for recycling and waste management organized by the UK producer in September this year at NEC Birmingham. In 2009, some 20 Korean exhibitors took part in the event in UK, enjoying more-than-expected business contracts with the European companies.
Both parties plan to enhance their cooperation in the global marketing events by developing the scope of works.
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