131

HKTDC that organizes more than 30 exhibitions a year provides additional opportunity for exhibitors to promote the company and their products by carrying advertisement on periodical publication, the exhibition directory, at reasonable expense which contains exhibitor list as well as the detailed information about all fairs organized by HKTDC.

From the latter half of this year, exhibition directory will merge with magazine of industry analysis that has been one of indispensable materials for all exhibition participants to read to keep abreast with constantly changing market and industry development.

The new exhibition directory after the merger will certainly increase the effective exposure of all advertisement thereon toward the professional buyers attending the Hong Kong fairs.