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Asia’s largest toys and games trade fair will be held in Hong Kong next January. Most of Korean exhibitors who took part in the previous show this January are satisfied with the results of the negotiations they had during the fair.

The news about their performances has been widely spread to the toy business circles in Korea. Therefore, more Korean toy companies are willing to participate in the global event to aggressively promote their products by capitalizing on the world’s second largest marketing event for toy industry.

The Korea Toy Cooperative has created Korea pavilion in a row every year to help their member companies expand their export market.

Apart from the national pavilion, many individual Korean traders set up their independent booths to display their unique designs and new products to the visitors in the fair.

Ms. Hera Choi(hera@ipr.co.kr or 02-551-7065), account executive at the Exhibition Division 2 of IPR Group, is now assisting Korean exhibitors and visitors in preparing to file applications for the toys and games show in Hong Kong.