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IPR Group dubbed private KOTRA and exhibition Walmart in Korea has recently signed an agreement with an Italian trade show organizer to represent and promote a world-leading show, L'Artigiano, in Korean market.

Since the unique trade event took place for the first time in 1996, the Italian show has been very successful in attracting over 3,000 international enterprises from all over the world every year, occupying total exhibition space of 150,000 square meters.

The 9-day marketing event is designed for B2C in Fiera Milano. The director of the Italian organizer says, "We welcome Korean traders and we will provide all necessary cooperation so that they can maximize trade show results in targeting the South European export market."