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A model poses by Samsung Electronics?new printers at the CeBIT show to be held in the German city of Hanover March 4-9. Samsung will unveil “strategic products?from printers, monitors to PCs to attract corporate clients.
/ Courtesy of Samsung Electronics

By Kim Yoo-chul
Staff Reporter

Technology giant Samsung Electronics will shed light on its business-to-business (B2B) sector by introducing ``strategic products,’’ from printers and monitors to digital frames, at CeBIT 2008, Europe’s largest information and telecommunications trade show.

Samsung will exhibit a dual-display monitor code-named ``2263DX’’ featured with a multi-display solution that is suitable for financial companies, at its 2,243 square meter booth.

The company will also introduce the industry’s thinnest large format display, which the electronics giant claims will revive natural multi-vision viewing. Available in rose, emerald and sapphire black, the monitors from the 19- and 26-inch line-ups are expected to steal the limelight.

The CeBIT 2008 is Europe’s largest IT trade show to be held in the German city of Hanover March 4-9. The show expects to attract around 6,000 exhibitors including Toshiba, Sony, Sharp, HP and Intel from 77 countries and around half a million visitors.

Samsung Electronics has recently embraced printers as one of its next ``growth engines,'' producing the industry’s smallest color laser printer dubbed ``CLP-310’’ and the fastest digital combination ``MultiXpress 6555N.'' The company is pitching up efforts to escape its heavily dependence on the volatile memory-implemented chip sector.

Meanwhile, the 12.1-inch business laptop ``P200’’ has been equipped with Intel’s Active Management Tech and Samsung’s distinctive back-up solution programs for corporate clients.

``We are positive about the potential growth of the B2B market. By introducing makeup products to corporate clients, we have secured a solid basis to attract them,’’ said Park Jong-woo, chief of Samsung Electronics digital media division.

The division, which mainly deals with digital electronic products including flat-panel TVs, printers and PCs, aims to win 30 trillion won in global sales this year, up 15 percent from the previous year.



[The Korea Times [MARCH 3, 2008]